Katrina Ponce-Enrile, and her daughter Kris, are self-confessed “beauty junkies” and “makeup hoarders,” who have proudly embraced their addiction as a lifelong passion. The two strong women are kindred spirits, united in their love for makeup and the world of beauty, which has become their grownup playground.
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Many makeup artists say that they love their job, because it allows them to express their creativity and transform a face into a beautiful canvas. Shaquda, a brand of artisan makeup brushes from Japan, only further highlights how makeup is truly an art form.

Shaquda originated from Kumano, located in east Hiroshima, a famed site for brush making. According to the official website, traditional kumano brushes were born in this scenic mountain town over 180 years ago, and the traditions have beautifully endured.

Fashioned from carved wood and natural fibers, Shaquda makes you feel as if you’re an artist from the Endo era with a prized paint brush in hand. It’s that exquisite.

With its soft brush tips and unique handles, Shaquda brushes aim to make your makeup routine a more soothing, relaxing experience. Each brush was purposefully designed with such gracefulness because the makers liken the application of makeup to the delicate movements of a Japanese tea ceremony. From the handles to the brush tips, these are all fashioned by hand.

The design looks simple, but there’s an innate luxury to each piece. Shaquda, I believe, is more for personal use – to be adored and loved in the comforts of your home and not for client use. No brand or brush in recent time has inspired me with such awe than Shaquda.

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