27 May THE MAKEUP ADDICTS LAUNCH: DID WE GO OVERBOARD?
From the very beginning, we had envisioned TheMakeupAddicts launch not simply as an event to unveil our website, but as an opportunity to bring together other enthusiasts and artists to celebrate the world of beauty and makeup.
It was a dream come true when over 250 guests – comprised of family, friends and industry stalwarts – came to celebrate with us at Green Sun Hotel, Makati.
For the night, we transformed the expansive space of Green Sun into a beautiful dreamland, with whimsical lights and decor, and styled set vignettes.
We wanted to really engage our guests and make it a memorable experience so we included a makeup gallery where we put on display our most coveted and favorite beauty products.
Of course, guests were free to try out some of the products and even get a free beauty makeover at the Inglot, Guerlain, and Make Up Forever stations.
All throughout the venue, we also placed Samsung Tablets so that our guests could fully experience our site firsthand.
To help kick off the event, we had performances by Tiana Ponce Enrile, Jess Connelly and DJ NixDamnP throughout the night.
As one of the highlights of the event we unveiled our “beauty visions” as modeled by our muses.
It was great to work with and makeup legends, Patrick Rosas, Imee Sitchon and Jigs Mayuga to create stunning looks for our muses: the one and only Gretchen Barretto, Kiana Valenciano, and Sam Richelle.
We wanted to create unique statement looks which reflected our individual beauty philosophies, as well as captured our muses’ personalities.
It was such a fun night reconnecting with friends. Needless to say, it was an incredible experience to be able to share our passions with our guests.
Thank you again to everyone who came and to all those who supported TheMakeupAddicts! Specially to SAGA Events and ActiveSocial for making this all happen!
Photos by: Anton Aguila and Daniel Tan
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