Katrina Ponce-Enrile, and her daughter Kris, are self-confessed “beauty junkies” and “makeup hoarders,” who have proudly embraced their addiction as a lifelong passion. The two strong women are kindred spirits, united in their love for makeup and the world of beauty, which has become their grownup playground.
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When I was 14 years old, my mom and I decided to rummage through her makeup so we can reorganize it. This was when I first thought about the expiration dates of makeup. From sorting out tons and I mean tons of makeup, many of which were still in good condition and let me tell you, my moms stuff could have been as old as me.

Personally, I think that although most of the makeup products we use do have an expiration date, companies use this so we can panic, throw them out and replenish even though it isn’t exactly necessary. Also, I believe when makeup is for personal use and you aren’t a makeup artist, there shouldn’t really be a reason for you to sweat and break the bank every couple of months. Unless you really just don’t take care of your makeup. In that case, you should really be rethinking this whole makeup thing.

I’ve lived back and forth between Manila and San Francisco in the last 4 years. Yes, I’ve dragged my makeup along the long flights between my two favorite cities and it has revealed many things about makeup and expiration dates between the cold winters and the plain humid weather in the Philippines.

In case you didn’t know, most of your beauty products do tell you how long you can keep them for. It’s tiny so sometimes it’s hard to spot.

Powders: foundation, eye shadow, blush, setting powders. Don’t sweat it. These things will last you years. Just make sure you store them properly.


Cream: Creams are tricky because different brands have different outcomes. My MAC cream blushes have lasted years. My Laura Mercier on the other hand dried out within a couple of months. Personally, I wouldn’t keep any cream for more than a 1.5 years because most people do use their hands to apply them so there are a lot of germs swimming in there.


Liquid: I love trying new foundations so I’d give something like liquid foundations anything from 2.5 – 3 years. When it gets runny and the texture changes, don’t even bother trying to shake it around to salvage that.


Lipstick: If you’re a lipstick hoarder like I am, listen up. I’d give lipticks up to two years. I noticed that out of all the lipsticks I have, the Tom Ford ones go off faster. And by going off I mean, the smell changes, the oil comes out and it’s just gross. So pay attention to those details.


Mascara: Unless you’ve been living under the rock, the golden rule of using a mascara is not to pump it. I mean, unless you’d like to dry it out faster than usual and spend x amount every couple of months. Personally, I keep my mascaras around 6 – 8 months before I toss it out. I like it when the formula gets dried out so it isn’t so clumpy when I apply them on my lashes.


The main point here is that this all has to do with hygiene and how you take care of your makeup. As my mom always says, “you have to treat your makeup with respect.”

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  • EarlGBilis
    Posted at 21:43h, 18 June Reply

    Howdy! This article could not be written a lot better!
    Looking through this post reminds me of my previous roommate!
    He continually kept preaching about this. I am going to forward
    this post to him. Sure he’ll have got a
    great read. Many thanks for sharing!

    • The Makeup Addicts
      Posted at 05:04h, 24 June Reply

      Thank you!

  • Macus
    Posted at 03:58h, 23 August Reply


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